Top 10 Best Practices for Using Expression Guest Registry

by User Not Found | Jul 15, 2016

Implementing anything new, especially technology, requires a certain learning curve. We'd like to share some best practices, which we've learned from funeral homes using Expression Guest Registry.

1. Make sure your app is always up to date. Updates are sent through the App Store. Critical updates are most important, especially when they affect functionality.

2. Create a procedure that includes charging the iPads when not in use - we recommend a "charging station". This ensures that the iPads are always fully charged and ready for the next service.

3. When taking the iPads offsite, be sure to refresh services (making certain the upcoming service is listed) before leaving the funeral home in case there is no Wi-Fi or cellular data service at the off-site location.

4. Have a back-up plan. Technology is great, but not always perfect. Always have a register book available in the unlikely event of technical difficulties.

5. Use multiple kiosks. Funeral homes using a "registration station" with multiple kiosks have the best experience with digital registry. Long lines will create resentment from your guests, and they will blame it on the digital registry even though the line may have been as long with a traditional register book.

6. Have an attendant on hand. Not only is the attendant necessary to assist guests who may have questions about the digital registry, this is also an opportunity to engage with guests and explain the value of digital registry.

7. Remember to handle objections positively, always emphasizing the benefits to the family. The right person representing you should be able to make everybody feel good about signing in on a digital registry. After all, funeral guests are all there to support the family.

8. Become familiar with the support site. On your dashboard, click HELP at the top to be introduced to the extensive technical support area and answers to the most common questions about Expression Guest Registry.

9. Use FloralXpress for every service; it's free with your Expression Guest Registry plan and adds even more value to the register book.

10. For the best end product, use Messenger's free Make It! Personal software. This software will help you create the most professional register books and other stationery products available to funeral homes. And, it is now integrated with Expression Guest Registry and FloralXpress for an optimal user experience.

Leave a comment